The story of Chris Lyons and his journey to create the Wettie Warmaz is a testament to the power of innovation and perseverance. It's a tale that highlights the potential for groundbreaking ideas to emerge from unexpected places and the importance of staying true to one's vision. Lyons' story is a fascinating exploration of the surfing industry's evolution, the challenges of bringing a product to market, and the unexpected twists and turns that can shape a business.
Lyons' initial interest in heated wetsuits stemmed from a personal need. After a back injury playing football, he worked on Canadian ski fields, where he encountered the harsh realities of cold temperatures. He found relief in hand and toe warmers, which sparked an idea: why not apply this technology to surfing wetsuits? This simple question led him to embark on a 21-year journey to develop a solution.
His early experiments with air-activated and chemical gel packs laid the foundation for Hotsuits, a wetsuit with integrated heating elements. While this product showed promise, it was not without its challenges. The use of wires and connectors led to corrosion issues, and the overall design was not without its flaws. Despite these setbacks, Lyons' determination and passion kept him going.
The turning point came during a trip to Sri Lanka, where he discovered wireless charging technology. This revelation inspired him to eliminate wires and connectors, leading to the creation of the Wettie Warmaz. The design incorporates two self-contained heating units sealed in epoxy resin, placed strategically on the kidneys for optimal warmth and comfort.
Lyons' approach to marketing and distribution has been unique. He launched the product locally and initially targeted surfers, despite the industry's resistance to admitting cold sensitivity. However, the Wettie Warmaz found its niche in the diving community, where it proved invaluable for divers in cold water conditions. The product's success with divers, including renowned figures like Jill Heinerth and Ant Williams, has been a significant turning point.
The Wettie Warmaz's unique selling point lies in its wireless and self-contained design, eliminating the issues that plagued previous heated wetsuit attempts. Lyons' perseverance and willingness to adapt and learn from his mistakes have ultimately led to a successful product. While the surfing industry may have moved on from heated wetsuits, Lyons' story serves as a reminder that innovation can come from anywhere, and staying true to one's vision is crucial.
